It was thus no surprise that GAB was not an instant success. They are needed to reach out to the so-called normies. Mainstream digital media are crucial in this metapolitical strategy. In essence, they are fighting a cultural battle to change politics in the long run. The New Right metapolitical battle is focused on repackaging old skool radical ideas like racism, blood and soil nationalism and anti-feminism and injecting them into the mainstream in order to normalize them. It was no coincidence that GAB positioned itself under the #speakfreely flag, nor was it a commitment to democracy or free speech. But most importantly, the New Right uses the digital mainstream as a metapolitical infrastructure. They use digital mainstream platforms to mobilize online and offline, to communicate privately and generate money. In the last decade, New Right activists and their platforms have become deeply embedded in the digital mainstream. GAB, metapolitics and the digital mainstream GAB is not the first New Right platform that has been denied the services of GoDaddy or other prominent internet companies like PayPal, Google apps or Apple. The damage control policy of blocking activists and platforms after murderous riots raises the impact of these extremists, their platforms and their. The massive media attention sparked by GoDaddy's decision to pull support for the radical right social network site GAB after the murderous riot in a synagogue in Pittsburg should urge internet companies to rethink their policies towards hate speech.
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